Mission, Vision, Goals


The Breastfeeding Family Friendly Communities (BFFC) vision is a world in which communities make a commitment to equitable policies and practices to protect and promote the rights of all breastfeeding, chestfeeding, and human milk feeding families; and to support all families to meet their breastfeeding, chestfeeding, and human milk feeding goals.


The mission of BFFC is to foster community-led breastfeeding family friendly communities globally by advocating for practices that support breastfeeding, chestfeeding, and human milk feeding, using a Ten Steps approach that complements and broadens the scope of the World Health Organization (WHO) and UNICEF guidelines.

BFFC envisions support for all breastfeeding, chestfeeding, and human milk feeding families, inclusive of, but not limited to, their race, ethnicity, immigration status, national origin, creed, age, sexual orientation, gender identity, family structure, primary language, ability, or socio-economic status. 


We recognize that breast/chestfeeding is “The Great Equalizer,” impacting health equity outcomes at all ages and stages of life. BFFC seeks to provide access to breast/chestfeeding and human milk support for all families in our communities, as well as to advocate for policies that protect nursing families’ rights so that families may meet their own personal infant feeding goals. 

Breastfeeding Family Friendly Communities encourages families to hold healthcare providers accountable for top quality health care; help families find excellent prenatal care; and teach all families why breast/chestfeeding matters. We support national and international efforts for paid family leave and teach employers how to encourage and support breastfeeding families. We help families find businesses and organizations that understand lactation. We support the communities to make beneficial changes for all so that every family that wants to breast/chestfeed and provide human milk for their children will be able to for as long as the family chooses.

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